While Brioni is renowned for its bespoke tailoring, the house has extended the same philosophy of craftsmanship to a more relaxed expression of menswear through its Leisurewear Bespoke programme. Conceived for the evolving landscape of a man’s lifestyle, the service applies the principles of Roman tailoring to casual garments, reflecting the belief that true luxury should be enjoyed every day.

A man seated in a wooden armchair in a dim panelled room, wearing a textured knitted polo shirt, with a suede jacket draped across his lap

Each garment begins with a private consultation, where clients select from an extensive range of fabrics, colours, finishes, and design details. Guided by Brioni’s master artisans, every piece is individually conceived to reflect the wearer’s lifestyle, preferences and personal style, balancing effortless comfort with the refinement that has defined the house since 1945.

A man in a dark brown suede blouson with flap pockets and tobacco trousers, leaning against a sunlit white wall with a pale linen garment in hand

The programme encompasses a complete leisure wardrobe including outerwear, overshirts, safari jackets, knitwear, polo shirts, T-shirts, casual shirts, trousers, shorts, and socks. Crafted entirely from some of the world’s finest natural materials, every piece is finished with the same meticulous attention to detail as Brioni’s bespoke tailoring.

Three folded pieces of fine Brioni knitwear in brown, slate blue and forest green, layered on a marble surface

The result is leisurewear that feels considered rather than casual. Each piece is an expression of individuality, designed to integrate seamlessly into a gentleman’s wardrobe while maintaining the timeless elegance, exceptional craftsmanship and quiet confidence synonymous with Brioni.

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A man standing before a white stone wall in a tobacco suede jacket over a grey knitted crew neck and dark denim