A wardrobe is more than what is worn — it is an expression of identity, of character, and of the way a man chooses to move through the world.
At Deorum, we believe that, just as with your garments, the finishing touches should complete the experience — every element considered, personal, and entirely your own.
Introducing Salira: a new chapter in the Deorum experience, where scent becomes the final touch in a world created around you.
Founded by visual artist Samira Khedrizand and chemist Dr Alireza Shakoori, Salira exists at the intersection of art, memory, science and fragrance.
Samira translates ideas and symbolism into visual languages; Alireza brings scientific precision and creative intuition. With a PhD in Medicinal and Organic Chemistry, his compositions are built through experimentation, refinement, and an understanding of how scent interacts with the individual.
Together, they create fragrances that are not simply worn, but experienced.
The Salira experience is a considered collaboration to create a fragrance that reflects the very essence of you — from the character of the scent to the balance of ingredients and its relationship with your own skin chemistry.
Designed to harmonise with your natural oils and evolve uniquely on your skin, your fragrance becomes something deeply personal: a composition that belongs to you alone.
At Deorum, we believe the modern gentleman does not simply purchase pieces; he curates a personal world. A made-to-measure wardrobe speaks to how you present yourself; a bespoke fragrance speaks to what cannot be seen.
Salira bespoke fragrance extends this philosophy beyond fabric and into the senses, creating a scent as individual as the man who wears it — an invisible signature, exclusively yours.
